Are you afraid of increasing prices?

A couple years ago, I made a million dollar decision. Literally.

I decided that I would STOP selling low end websites. Instead, I would START doing $50,000+. That decision was the BEST I have ever made. Here’s why:

Increasing Prices for your Agency

Low-ticket selling creates overwhelm. It is EASY AND FUN to provide excellent service to 20 people paying you $50,000 each. You are now a million dollar business 🙂

It is IMPOSSIBLE to provide that same level of service to 50 people giving you $5,000. You make $250,000 and work 20x more. Not only that, the people who invested $5,000 will a customer-support nightmare. They won’t follow your defined processes.

The high-end clients, on the other hand, will do EVERYTHING they can to succeed and work with you to deliver results.

Let’s suppose that if someone pays you $5,000 and it add hundreds of thousands or millions to their business. If that’s the case, those results are HUGE. So why are you only charging $5,000?

If you don’t believe enough in your business and yourself to charge what you’re really worth, then why should your clients?

Companies who REALLY want results seek out and buy the BEST. By not charging a premium price, you create DOUBT in your client’s mind whether you really can deliver the results they’re seeking!

I have made the decision to transform my business into the OPPOSITE of that. By commanding higher prices, I’m ensuring that my clients are SERIOUS about getting results and they take comfort in knowing that they are buying the BEST OF THE BEST.

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Become a Better Agency Owner

After taking the leap of increasing prices for your services, you will be on the road to not only creating a better agency but also becoming a better agency owner. Now is also a great time to step back and look at other processes that need attention. No matter what challenge your agency is facing, I can help you get through all of it.

There are many topics I can give advice on from what to do when you want to speed up sales processes to how you can build authority for your agency.

Growing your agency can be a major struggle for any agency owner and I can show you the different phases of growth you will experience, how placing a process for performance based pricing can be the best pricing strategy for your business and the three questions you need to ask yourself to sell more!

Want more? Learn about my career and different experiences as well as tips, tricks and insights by checking out my blogs that cover a wide variety of topics.

Check out more from my Ask Swenk series and more of my videos on my Youtube channel. There you will find advice from myself and other agency experts.