Create a clear and compelling message that gets employees and clients excited to work with you.
You don’t have to do everything yourself anymore, and you can start relying on your team to make the right decisions.
You’ll have the right systems in place to allow you to work on the stuff you want to work on.
An online training to help you acquire your ideal clients, increase your profit, and grow your agency easier.
The Agency Playbook™ is made up of proven systems, strategies, processes, and best practices that you can apply in order to increase your sales, avoid the common pitfalls, and how to work smarter rather than harder.
It doesn’t matter if you’re small, big, startup, or just someone who wants to get better at business, the Agency Playbook™ was designed for you.
“We were looking back over the past year, and looking for the single event that changed the course of our agency. Without question it was the day we began your program.” -Joel Eckman CEO, Globalsites.net
System 1: CLARITY: Is your goal to not have to deal directly with clients and individual accounts, and to be able to set up an organization where you can concentrate on growing the business without all of those distractions? In this system you will discover how to how to create and clearly communicate your vision to your agency. If they don’t know the vision, they will make decisions based on what is best for them, verses what is best for the agency. You will be able to create a crystal clear path to where you are going, what you need to do, and what to say ‘no’ to.
System 2: POSITIONING: Discover how to become an authority in your market, where you are attracting the ideal accounts, and not having to deal with the small accounts that eat up all your time. Position your agency as “The Choice” vs “A Choice.”
System 3: OFFERING: Discover the winning formula for the order of services and products you should offer, what you should charge for your services that will be extremely profitable?
System 4: PROSPECTING: Identify what and where you need to be in order to increase leads and convert the leads into opportunities. From the low hanging fruit that can bring in immediate revenue, outbound strategies, inbound strategies, how to build the right strategic partnerships, and how your agency can capture and convert the ideal leads and opportunities.
System 5: SALES: From qualifying leads, converting at a high percentage, drafting a proposal, how to handle objections, to building a sales team, you will discover how to increase your sales.
System 6: DELIVERY: Find ways to streamline your delivery for more profit, avoid scope creep, and learn how to take on more work with limited resources. Get the exact process for protecting yourself on delivering work to the client including all of the documents we used: change order forms, creative brief, questionnaires. Also, learn ways to interpret what the client really wants, obtain sign-offs, and so much more.
System 7: OPERATIONS: Running a business is hard! Discover how to increase your cash flow, how to bonus your team, and how NOT to give your employees ownership while giving them incentives and a sense of ownership. Also discover who and when to hire as I walk you through the ORG chart you need in order to scale your agency.
System 8: LEADERSHIP: Discover how to transition from an Agency owner to an Agency CEO, position your agency for acquisition, how to build an amazing culture that attracts the top talent, plus how and why to setup an advisory board.
“I just wanted to send you a thank you note for creating the agency playbook. I’m not even all the way through it, and it is already making my agency (and therefore life) much better. Like immediately. The value I am getting from your videos and your really direct style is rocking my little, designer world. In fact, I’ve already had to go buy all new hats because my brain is getting so big. Seriously, thanks times a million.”
Lisa Slagle / Wheelie Creative
How much is not having the right systems in place costing you? How many potential clients are choosing your competition? How much profit are you losing because of scope creep? Can potential clients understand why they need your help? You can’t afford to guess anymore!
Limited Time Bonus
Buy the Online Course now and get access to all the agency documents we used.
- Proposal Template
- Proposal Agreement
- Creative Process Workflow
- Development Process Workflow
- Onboarding New Client Workflow
- How to bonus on profitability of the project
- Scorecard for executive bonus plans
- Key Employee Agreement
- Project manager job posting
- Business development executive (sales) job posting
- Creative Brief Document
- Project Plan Document
- Client Edits and Changes Document
Approval Documents Clients would Sign off on
- Final Client Changes Checklist
- Change Order Form
- Project Approval
- Launch Concept Approval Document
- Design Team Checklist
- New Project Setup Checklist
- File Folder Checklist
- Operating Agreement
- Contractor Agreement
- Employee Seperation Agreement
- Release of Claims Agreement
- Terminating a Client Letter
And so much more….