The Framework You Follow Will Give You Freedom To Do What You Love.
Create a clear and compelling message that gets employees and clients excited to work with you.
You don't have to do everything yourself anymore, and you can start relying on your team to make the right decisions.
You'll have the right systems in place to allow you to work on the stuff you love.
"The best resource for growing an agency that I've seen. The program made me think different. It showed me how we could get out of working in the business and work on the business where we had massive growth and we even made the INC 500 list."
Ralph Burns ~ Tier Eleven
LEARN AT YOUR OWN PACE
8 System Framework
This powerful framework can be learned at your own pace. Each system will lead to powerful changes in growing and scaling your agency.
"We were looking back over the past year, and looking for the single event that changed the course of our agency. Without question it was the day we began your program."
Joel Eckman ~ Globalsites
What Makes the Agency Playbook™ So Different?
When it comes to scaling your agency, many agencies are too close and are too busy.
The Agency Playbook™ was created from someone that a started, scaled and sold a success agency, and I care about your success.
The Agency Playbook™ helps agency owners setup the right framework and systems they need so they can create the freedom to do what they want.
The Agency Playbook™ works for any kind of Digital Agency... Small to medium size agencies (Under $10 million)
Discover The Proper Way to Grow An Agency That Can Provide True Scale.
System 1: CLARITY: Is your goal to not have to deal directly with clients and individual accounts, and to be able to set up an organization where you can concentrate on growing the business without all of those distractions? In this system you will discover how to create and clearly communicate your vision to your agency. If they don't know the vision, they will make decisions based on what is best for them, verses what is best for the agency. You will be able to create a crystal clear path to where you are going, what you need to do, and what to say ‘no’ to.
System 2: POSITIONING: Discover how to become an authority in your market, where you are attracting your ideal accounts, and not having to deal with the small accounts that eat up all your time. Position your agency as "The Choice" vs "A Choice."
System 3: OFFERING: Discover the winning formula for the order of services and products you should offer, what you should charge for your services that will be extremely profitable?
System 4: PROSPECTING: Identify what and where you need to be in order to increase leads and convert the leads into opportunities. From the low hanging fruit that can bring in immediate revenue, outbound strategies, inbound strategies, how to build the right strategic partnerships, and how your agency can capture and convert the ideal leads and opportunities.
System 5: SALES: From qualifying leads, converting at a high percentage, drafting a proposal, how to handle objections, to building a sales team, you will discover how to increase your sales.
System 6: DELIVERY: Find ways to streamline your delivery for more profit, avoid scope creep, and learn how to take on more work with limited resources. Get the exact process for protecting yourself on delivering work to the client including all of the documents we used: change order forms, creative brief, questionnaires. Also, learn ways to interpret what the client really wants, obtain sign-offs, and so much more.
System 7: OPERATIONS: Running a business is hard! Discover how to increase your cash flow, how to bonus your team, and how NOT to give your employees ownership while giving them incentives and a sense of ownership. Also discover who and when to hire as I walk you through the ORG chart you need in order to scale your agency.
System 8: LEADERSHIP: Discover how to transition from an Agency owner to an Agency CEO, position your agency for acquisition, how to build an amazing culture that attracts the top talent, plus how and why to setup an advisory board.
"I just wanted to send you a thank you note for creating the Agency Playbook™. I'm not even all the way through it, and it is already making my agency (and therefore life) much better. Like immediately. The value I am getting from your videos and your really direct style is rocking my little, designer world. In fact, I've already had to go buy all new hats because my brain is getting so big. Seriously, thanks times a million." ~
Lisa Slagle / Wheelie Creative
How much is not having the right systems in place costing you? How many potential clients are choosing your competition? How much profit are you losing because of scope creep? Can potential clients understand why they need your help? You can't afford to guess anymore!
Need someone to fill in the gaps?
Marty McDonald wanted to scale his social media agency. The problem was that they didn’t have the necessary framework to use as a springboard to scale off their initial successes. Marty says going through the exercises in the Agency Playbook™ was a total game-changer for his agency because it forced some tough conversations that were necessary to fill in the gaps. Implementing the Agency Playbook™ dramatically changed the trajectory of Marty’s agency by filling in the gaps necessary for scale and growth.
Want to do more of what you love and less of what you hate?
You don’t know what you don’t know. But learning from someone who's been there and done it is the best way to figure it out. Ian Garlic owns a video marketing agency and says if he’d had access to the Agency Playbook™ sooner it would have shaved off years from his learning curve at his agency. By implementing the systems in the Agency Playbook™, Ian is able to more of what he enjoys and less of the stuff he doesn’t.
Feeling alone and isolated? Tired of doing everything yourself?
Running an agency is hard most of the time and many owners end up doing everything themselves while works 7 days a week. There’s a better way! Check out Lisa Slagle’s story about how she was able to add 3 members to her team, buy office space, and now works only 4 days per week… All this only took one year to implement after she implemented the strategies and tactics in the Agency Playbook™
How can your agency recover from losing a key account?
Derek Champaign was running a successful 7-figure digital agency when they lost some key accounts and the agency started to struggle. This turned out to be a blessing in disguise when Derek came across the Agency Playbook™.® Within one year not only recovered from major loss but actually grew from into an 8-figure agency. Check out Derek’s story here.