How Can You Know You're Growing Your Agency Correctly?

  • Are you frustrated that you don’t have predictability?
  • Are you struggling to get the clients that are happy to pay you what you're worth?
  • Did you hit a revenue plateau, and you are unclear of what you need to do next?
  • Are you having trouble seperating yourself from the competition?
  • Do you feel you have to do everything yourself?
  • Can you get your agency to a place where you will have the option to sell it when you’re ready?

CREATE A SUCCESS ROADMAP

Create a clear and compelling message that gets employees and clients excited to work with you.

LEARN THE SYSTEMS THAT SCALES

You don't have to do everything yourself anymore, and you can start relying on your team to make the right decisions.

BECOME A SCALABLE AGENCY

You'll have the right systems in place to allow you to work on the stuff you want to work on.

"The best resource for growing an agency that I've seen. The program made me think different. It showed me how we could get out of working in the business and work on the business where we had massive growth and we even made the INC 500 list." 

Ralph Burns ~ Tier Eleven

LEARN AT YOUR OWN PACE

8 System Framework 

  • 35+ Micro-Training Videos
  • 25+ Agency Documents
  • Interactive Facebook Community


This powerful framework can be learned at your own pace. Each system will lead to powerful changes in growing and scaling your agency.

"We were looking back over the past year, and looking for the single event that changed the course of our agency. Without question it was the day we began your program." 

Joel Eckman ~ Globalsites


An online agency training to help you acquire your ideal clients, increase your profit, and grow your agency easier. 

The Agency Playbook™ is made up of proven systems, strategies, processes, and best practices that you can apply in order to increase your sales, avoid the common pitfalls, and how to work smarter rather than harder. 

It doesn’t matter if you’re small, big, startup, or just someone who wants to get better at business, the Agency Playbook™ was designed for you.

The Agency Playbook works for any kind of Digital Agency... Small to medium size agencies (Under $10 million) 

  • Creative agencies
  • SEO agencies
  • PPC agencies
  • Social agencies
  • Branding agencies
  • PR agencies
  • Development agencies
  • Content agencies
  • Email agencies


Discover The Proper Way to Grow An Agency That Can Provide True Scale.

System 1: CLARITY: Is your goal to not have to deal directly with clients and individual accounts, and to be able to set up an organization where you can concentrate on growing the business without all of those distractions? In this system you will discover how to how to create and clearly communicate your vision to your agency. If they don't know the vision, they will make decisions based on what is best for them, verses what is best for the agency. You will be able to create a crystal clear path to where you are going, what you need to do, and what to say ‘no’ to. 

System 2: POSITIONING: Discover how to become an authority in your market, where you are attracting your ideal accounts, and not having to deal with the small accounts that eat up all your time. Position your agency as "The Choice" vs "A Choice."  

System 3: OFFERING: Discover the winning formula for the order of services and products you should offer, what you should charge for your services that will be extremely profitable? 

System 4: PROSPECTING: Identify what and where you need to be in order to increase leads and convert the leads into opportunities. From the low hanging fruit that can bring in immediate revenue, outbound strategies, inbound strategies, how to build the right strategic partnerships, and how your agency can capture and convert the ideal leads and opportunities. 

System 5: SALES: From qualifying leads, converting at a high percentage, drafting a proposal, how to handle objections, to building a sales team, you will discover how to increase your sales. 

System 6: DELIVERY: Find ways to streamline your delivery for more profit, avoid scope creep, and learn how to take on more work with limited resources. Get the exact process for protecting yourself on delivering work to the client including all of the documents we used: change order forms, creative brief, questionnaires. Also, learn ways to interpret what the client really wants, obtain sign-offs, and so much more. 

System 7: OPERATIONS: Running a business is hard! Discover how to increase your cash flow, how to bonus your team, and how NOT to give your employees ownership while giving them incentives and a sense of ownership. Also discover who and when to hire as I walk you through the ORG chart you need in order to scale your agency. 

System 8: LEADERSHIP: Discover how to transition from an Agency owner to an Agency CEO, position your agency for acquisition, how to build an amazing culture that attracts the top talent, plus how and why to setup an advisory board.

GET THE PLAYBOOK

"I just wanted to send you a thank you note for creating the agency playbook. I'm not even all the way through it, and it is already making my agency (and therefore life) much better. Like immediately. The value I am getting from your videos and your really direct style is rocking my little, designer world. In fact, I've already had to go buy all new hats because my brain is getting so big. Seriously, thanks times a million." ~ 

Lisa Slagle / Wheelie Creative

You Can't Afford To Guess Anymore!

How much is not having the right systems in place costing you? How many potential clients are choosing your competition? How much profit are you losing because of scope creep? Can potential clients understand why they need your help? You can't afford to guess anymore!

Need someone to fill in the gaps?  

Marty McDonald wanted to scale his social media agency. The problem was that they didn’t have the necessary framework to use as a springboard to scale off their initial successes. Marty says going through the exercises in the Agency Playbook was a total game-changer for his agency because it forced some tough conversations that were necessary to fill in the gaps. Implementing the Agency Playbook dramatically changed the trajectory of Marty’s agency by filling in the gaps necessary for scale and growth.

Want to do more of what you love and less of what you hate?  

You don’t know what you don’t know. But learning from someone who's been there and done it is the best way to figure it out. Ian Garlic owns a video marketing agency and says if he’d had access to the Agency Playbook sooner it would have shaved off years from his learning curve at his agency. By implementing the systems in the Agency Playbook, Ian is able to more of what he enjoys and less of the stuff he doesn’t.

Feeling alone and isolated? Tired of doing everything yourself?  

Running an agency is hard most of the time and many owners end up doing everything themselves while works 7 days a week. There’s a better way! Check out Lisa Slagle’s story about how she was able to add 3 members to her team, buy office space, and now works only 4 days per week… All this only took one year to implement after she implemented the strategies and tactics in the Agency Playbook

How can your agency recover from losing a key account?  

Derek Champaign was running a successful 7-figure digital agency when they lost some key accounts and the agency started to struggle. This turned out to be a blessing in disguise when Derek came across the Agency Playbook.® Within one year not only recovered from major loss but actually grew from into an 8-figure agency. Check out Derek’s story here.

GET THE PLAYBOOK

Limited Time Bonus

Buy the Online Course now and get access to all the agency documents we used. 

GET PLAYBOOK

Proposal 

  • Proposal Template 
  • Proposal Agreement 


Workflow Process 

  • Creative Process Workflow 
  • Development Process Workflow 
  • On boarding New Client Workflow


Employees 

  • How to bonus on profitability of the project 
  • Scorecard for executive bonus plans 
  • Key Employee Agreement 
  • Project manager job posting 
  • Business development executive (sales) job posting 


Project Document 

  • Creative Brief Document 
  • Project Plan Document 
  • Client Edits and Changes Document

Approval Documents Clients would Sign off on 

  • Final Client Changes Checklist 
  • Change Order Form 
  • Project Approval 
  • Launch Concept Approval Document 


Checklist Documents 

  • Design Team Checklist 
  • New Project Setup Checklist 
  • File Folder Checklist 


Legal Agreements 

  • Operating Agreement 
  • Contractor Agreement 
  • Employee Seperation Agreement 
  • Release of Claims Agreement 
  • Terminating a Client Letter 


And so much more....

FAQs

Q: What exactly do I get with the Agency Playbook? A. Register today and you get immediate access to 8 easy and fun course systems, so you can break up the material into digestable sections. Each system contains 2-6 short entertaining videos as well as action items you need to follow. Each video training is 3-30 minutes. 

Membership in the Agency Playbook community, where people like you gather to ask questions, encourage each other, and get feedback. I regularly contribute, too. 

All the agency documents and processes that we used at our agency. And so much more… 

Q: Will the program work for my agency? A. I've now taken over 1,000 agency owners in 23 different countries through the Agency Playbook. This process has worked with all kinds of agencies, including: Creative, SEM, International, Social, Traditional, PR agencies, and Development companies. And all of them have come away with the same truth: If you don't have the right systems in place, your agency will struggle. It doesn’t matter if you’re startup, small or big agency, the Agency Playbook will work for you. 

Q: How will I access the program? A. Everything is digital, and is delivered through our online portal system, where you select your own pace: 8 days, 16 days, or 8 weeks. You’ll be guided through the teaching, coaching, and resources. 

Q: How long do I have access to the materials? A. 1 year. We believe if we give you a time limit to access the training, you will execute quicker. We are also always updating the materials, and at the end of the year you will have an option to extend your access. We are on version 3.0, and will keep this program up to date as the market changes. 

Q: Is this training different from your podcast and blog? A: The weekly blog content we put out is unstructured and random. In order for you to truly grow your agency you need to follow a proven framework in the correct order, which is why the Agency Playbook could be the best investment you have ever made to grow your agency. 

Q: Do you have a refund policy? A: If you are asking about a refund before you jump in, then this is not the program for you. We don't want people jumping into the program that are looking for a way out. If it is truly a trust issue, we highly recommend you check out the over 500 pieces of free content on these two links. http://jasonswenk.com/blog and http://youtube.com/jasonswenk Finally, if you are adamantly still needing a refund policy we suggest you go buy a Tai Lopez program:)