On this episode of #AskSwenk, we’ll cover:  How to handle clients who think you have a conflict of interest because you’re specialized in a niche. Also, ways to get your foot in the door with new clients, plus getting better leads when it comes to quality for your sales team.

This Week’s Questions:

Conflict of Interest

{0:29}  Giles asked: “We specialize in design and marketing for the bar and restaurant sector. We’ve recently had a couple of meetings with prospects who were concerned about a conflict of interest as we already do work for one of the largest players in this sector in the UK. How would you tackle their concerns?”

Getting a Foot in the Door

{2:36} Bobby asked:  “What assessments would you use for getting a foot in the door with a client?”

How to Get Better Leads

{5:16}  Phil asked:  “There’s one thing I consistently hear from my sales team and that is ‘it’s just bad timing for the client right now.‘ Have you found a good way to overcome this objection?​”

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What More Do You Want to Know?

I hope you found this instalment of Ask Swenk beneficial and it helps you with any of your business concerns.

If you have more questions about how you can improve your agency, I can help. I have covered topics including how to start an agency from scratch to reasons you should sell your agency.

Have other topics you want advice on? You can check out all my tips, tricks and everything you need to know in my blogs. I have covered a wide variety of topics as well as answering your questions in more from my Ask Swenk series.

Are videos more your thing?  You can check out my Ask Swenk series and more of my videos on my Youtube channel for advice from myself and other agency experts.