Conflict of Interest, Foot In the Door & Better Leads #AskSwenk Episode 30 - - Smart Agency Masterclass: Podcast for Digital Marketing Agencies

Conflict of Interest, Foot In the Door & Better Leads #AskSwenk Episode 30

By Jason Swenk on May 3, 2016

On this episode of #AskSwenk, we’ll cover:  How to handle clients who think you have a conflict of interest because you’re specialized in a niche. Also, ways to get your foot in the door with new clients, plus getting better quality leads for your sales team.

This Week’s Questions:

{0:29}  Giles asked: “We specialize in design and marketing for the bar and restaurant sector. We’ve recently had a couple of meetings with prospects who were concerned about a conflict of interest as we already do work for one of the largest players in this sector in the UK. How would you tackle their concerns?”

{2:36} Bobby asked:  “What assessments would you use for getting a foot in the door with a client?”

{5:16}  Phil asked:  “There’s one thing I consistently hear from my sales team and that is ‘it’s just bad timing for the client right now.‘ Have you found a good way to overcome this objection?​”

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