How Do I Increase Pricing for My Services? | #AskSwenk | Ep #74

By Jason Swenk on August 12, 2015

If you find yourself too busy but feel your revenue doesn’t reflect your worth, then it is time to increase pricing of your skills and services.

4 Things to Know to Successfully Increase Pricing

One of the many challenges about owning an agency is knowing how and when to increase your pricing. You’re afraid of losing business by outpricing yourself but you think you’re worth more… And you’re so right!

If you find yourself saying I’m too busy it is definitely time to raise your prices! Here’s how…


Understand the value you are providing to your clients and what opportunities your service creates for them. Ask yourself what results you deliver for your clients. Does your $10,000 website deliver them $100,000 in revenue? If so, that’s perfect. You should be delivering at least a 10x value. Assess the value of a project early on so you can estimate the right price for your proposal.


Get the client’s budget for the project to be sure it’s realistic with what you need to charge. Usually this is easier said than done. I used to start by asking the budget and when the client told me they didn’t have one, I’d have a little fun… “No budget? That’s great! We can spend a ton on testing…” 😉 When they’d fess up that there was indeed a budget, then I’d turn into a reverse-auctioneer, saying: “What is it then, $100,000? $50,000? $40,000?…” until we locked in a range.


If you act uncertain of your worth and your increased pricing, your clients with be uncertain too. Be assertive. Hesitation on your part will make your client hesitant too. They will undervalue your work and your ability to deliver their desired results.


Be a trusted authority by providing value first – help, not sell. Then, instead of going in for the big project or retainer right away, use a foot in the door offer to make sure the first interaction is a positive one. Then insert yourself into bigger projects. It’s like having a coffee-date first instead of proposing marriage right away. Build trust and ease your way into the relationship.


How to Escalate Your Agency

So what’s next after you know when and how to increase pricing for your agency?

Are you ignoring other struggles within your agency? Step back and look at other processes that need attention. No matter what challenge your agency is facing, I can help you get through all of it.

There are many topics I can give advice on from what to do when you want to speed up sales processes to how you can build authority for your agency.

Growing your agency can be a major struggle for any agency owner and I can show you the different phases of growth you will experience, how placing a process for performance based pricing can be the best pricing strategy for your business and the three questions you need to ask yourself to sell more!

Want more? Learn about my career and different experiences as well as tips, tricks and insights by checking out my blogs that cover a wide variety of topics.

Check out more from my Ask Swenk series and more of my videos on my Youtube channel. There you will find advice from myself and other agency experts.

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