How Vlogging Builds Trust and Authority to Win More Agency Clients - Smart Agency Masterclass: Podcast for Digital Marketing Agencies

How Vlogging Builds Trust and Authority to Win More Agency Clients

By Jason Swenk on July 18, 2018

Thinking of vlogging but don’t know where to start? Don’t think you’re any good on camera? Afraid you don’t have the right equipment? With these simple tips and tricks you’ll be able to  get started right away. You will become an authority in the marketplace and build trust with your ideal clients so you can win more new agency business.

In this episode, we’ll cover:

  • #1 reason your agency should be vlogging.
  • More benefits of vlogging.
  • Why video views and subscriber numbers don’t matter.
  • How to get started and what equipment you need.

Today I got to talk with Cody Wanner, daily vlogger and co-founder of the video production company CAP Collective After watching and being inspired by another vlogger, Cody thought about creating his own daily video series. Over a year of thinking about it, he finally decided to just do it and it’s been a major game-changer for his video agency. With Cody’s simple tips and easy style, he shares how your agency can start vlogging immediately.

#1 Reason Your Agency Should Be Vlogging

It Builds Trust!

Just getting a face in front of people, in front of possible clients and talking to them is building trust. Consistent face time will build trust between your agency and your audience and trust is everything. People buy from people they trust. And, with that trust comes authority.

Trust + authority = more new agency business

More Benefits Of Vlogging

Sharing content via a vlog will help position your agency as an expert in the marketplace. Your audience will look to your agency for answers. There’s a serious ROI when you vlog on a consistent basis.

For Cody, his vlog has also become a constant follow-up tool to help keep his agency top of mind. His consistent (daily) video content serves as a reminder to his prospects, and works SO MUCH BETTER than a “checking in” phone call.

Why Video Views And Subscriber Numbers Don’t Matter

Cody has a cool movement he’s pushing right now, which he’s calling No Small Creator  #nosmallcreator… he says there is no such thing as a small creator or small subscriber.

He believes anyone who’s creating content is a big deal. There’s no such thing as insignificant content because you never know who is going to be inspired by something you say or create… your content could be influencing the next Oprah. You never know who your viewers are, who they’re sharing with or who they’re affecting on a daily basis. Influence them to be great and let the domino effect happen.

How To Get Started and What Equipment You Need

Your agency needs to commit to uploading content every day – even if it’s not great. Even if it’s downright bad. Once you commit to that, you can trust the process and yourself.

Once you start vlogging, it is in your entrepreneurial nature to make things better. If your agency just starts uploading content, the process will take you to reviewing, analyzing and improving on it because that is what you do.

Perfection is the enemy of good. Your agency’s vlogging is probably not going to be perfect at first but upload it anyway. As my friend Ian Garlic says,

What Type Of Equipment Your Agency Needs To Start Vlogging

Check your pocket.

The best equipment is the equipment you already have… meaning, don’t let equipment be an excuse that keeps you from vlogging!

If all the video equipment you have is a smart phone – use it. Vlogging on a smart phone can be just as successful as with expensive equipment. As you get more experience and more comfortable you may want to buy other equipment, but it’s not a necessity.

And if you really want to know more about equipment, here’s a video about what I use now. Just note – I started by using my iPhone and iPad! 🙂

Vlogging is not about the technical quality of the footage, it’s about the story you tell. The way you document growth or change and how your agency is helping others. You can check out my evolution as a vlogger… and seriously, it was pretty rough when I first started. This was my first vlog episode and it’s pretty terrible!

Cody and I agree; just start by documenting what your agency is doing and get it out there. Find a main focus and go do it. And be sure to make it your own – modeling other vloggers is ok as long as your end product is genuine to who you are.

 

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