Are you holding your agency back by committing a common social media sin in your marketing by not showing personality? In this episode I chat with Laura Roeder, founder of LKR Social Media and creator of Edgar.

Want to Take Your Agency to the Next Level by Using Social Media?

Laura is a social media genius, and was – not once, but twice – named a Top Entrepreneur Under 30. She’s going to give you advice on what you can do better when it comes to social media and what social media sin you need to stop doing immediately.

The Biggest Social Media Sin

One of the worst things you can do on social media is not show any personality. Most agencies do great work for their clients in helping to create and craft a social media voice but are desperately lagging when it comes to creating their own.

If you say your agency does social media, then you better be doing social media. How do you think it looks when you tell prospects social media is part of what your agency can offer but you only have 50 Twitter followers?

Laura’s advice here is to “shape up” and get your social profiles together. If you’re selling social, make sure you practice what you preach.

Creating a Social Media Voice

Make sure your followers get to know you. It’s hard to form a relationship with a blank brand so provide some kind of information or link to who your team is. You’ll have a lot more success if you associate your social profiles to actual people. After all, people buy from people, not from companies.

Now, if you’re the kind of agency that has a thought leader or a principle as the figurehead, it may make sense for you to use them as your social voice. If you’re not that kind of agency, you can add something like “Tweets by [name]” to your Twitter account or add who’s posting on Facebook.

What Happens When the Social Media Person Leaves?

It happens. People grow and move on. But this can be especially tricky when the person is your social media star. Make sure you’re branding the social profile around the company and not an individual. This way, when one moves on another person can easily slip into the role.

Unless it’s a thought leader, you should probably try to avoid having too much of your following built up around an individual anyway.

“But, I don’t have time for social media.”

Yes, you do! Use some kind of tool to schedule updates ahead of time. After all, sitting in front of social media all day is not a good use of your time.

And don’t worry about sounding impersonal or robotic. If anything, automation actually helps you come up with more high-quality posts. Instead of panicking to update, you’ll have planned out 6-8 months of content to automatically post. Then you are free to engage and interact with your followers and build relationships.

Making Connections

If you’re just starting out, the best way to find people is to start with the ones you know. Find the profiles of your employees, customers, prospects, etc.  and follow them on Twitter. Invite them to like your page on Facebook. Start the conversation with them.

Next, look at the writers of blogs you read. Post to them about how you enjoy their work, or retweet their latest article. This way you can start building relationships organically.

Remember: if you follow people and never talk to them, your relationship will never grow.

Paying for Followers.

Unless the goal of your business is to have the most followers, buying followers is a waste of time and money. So, if you’re not profiting off of having the highest number of friends, why do it? Fake followers don’t ever become customers.

Not to mention, imagine the embarrassment of having to tell prospects and clients that your social following is actually a bunch of fake bots from Russia. Talk about cringeworthy!

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Become a Better Agency Owner

We have covered why you should avoid the social media sin of not showing the personality of your agency, so now it’s time to put all of this into proactive with your social media content and get your agency out there.

In my own career as an agency owner and professional life, I have more than likely experienced all if not most of the different struggles you have and can help you with what I have learned. From bad agency clients, developing agency products as well as how you can build authority for your agency.

If you want to grow your agency even further, I have agency growth hacks, the best ways to improve management of your business as well as why building a remote team can be beneficial in the long run.

As well as this, you can learn more about my career as well as tips, tricks and insights by checking out my blogs that cover a wide variety of topics.

I also hear the experience and advice from other successful agency experts in my Ask Swenk series and more of my videos on my Youtube channel.