The first objective in talking with a prospect is to gauge their project budget.

One of the many techniques I would use to figure out the client’s budget was to play around with them. Most clients will not tell you a budget even though they have one.

What I would do is start high and say that the project will be around million dollars just to joke with them. They will immediately be stunned and then you can start throwing out lower numbers and say, so you do have a budget?

I would then explain to them, I really need to know a ballpark number so I can identify services and solutions to offer you.

Hope this helps. This got me their exact budget every time and about 50% of the time I was going to come way under their budget. I am not saying that to rip them off, but a lot of clients would devalue your work if your price is too low.

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What’s Next After a Project Budget?

When working with prospective clients, it’s key to have a clear idea of their project budget moving forward so you don’t lose money as a business or end up with a nightmare client. But what’s the next steps after that? It’s a good idea to step back and look at other processes that need attention. No matter what challenge your agency is facing, I can help you get through all of it.

I can give you advice on what to do when you are presented with new client opportunities as well as the different ways of building agency authority.

Growing your agency can be a major goal for many agency owners. I can show you the different phases of growth you will experience, how placing a process for performance based pricing can be the best pricing strategy for your business and the three questions you need to ask yourself to sell more!

You can also learn about my career and different experiences as well as lots of tips, tricks and insights by checking out my blogs that cover a wide variety of topics.

Check out more from my Ask Swenk series and more of my videos on my Youtube channel. There you will find advice from myself and other agency experts.