Interested in learning how to increase user engagement with your target audience? In this session of The Smart Agency Master Class I’m going to tell you about some agencies that are using surveys all wrong and give you suggestions on how to use them to have more frequent conversations.

How you’re probably using surveys now.

Most agencies are using surveys to gain insights on their audience. These surveys ask questions like: What would you want in a particular product?

The surveyor is asking because they’re trying to find out what they should build. But the response they’re most likely to hear is “faster” and “cheaper.” Most surveyees don’t know what they want. And how could they? They’ve never even seen it.

Here’s how to use surveys to increase user engagement.

I use surveys to engage my audience more. For example, as I’m building my list (you need to be building lists, too!) I will ask for more engagement. I want to know more about them so I can send relevant information in the future.

In order to learn more, I ask questions like:

• Are you a freelancer?
• Are you an agency under $1 million?
• Are you an agency over $10 million?

I ask these questions because it changes how you talk to them going forward. You wouldn’t have the same conversation with a freelancer that you would with an agency over $10 million.

Now, I have – and do – use surveys to ask what their biggest challenges are. Most of the time, I already know the answer, but in these cases I’m asking so I can respond back with help and can get more engagement.

The whole goal is to get the engagement back and forth. You want that dialog! B2B (even B2C) conversations lead to transactions.

Pro Tip: People love for you to reach out to them and ask for their expert opinion. You’re setting them up on a pedestal, and who doesn’t love that? Part of the reason I do this podcast is to reach out to killer guests and start a relationship with them.

Survey Challenge!

I challenge you to create your own survey. Come up with a strategy to get more engagement and make a survey.

Would you like to get more strategies like this, and be apart of an elite group of agency owners?

It can be very isolating running your own agency. Wouldn’t you like to join a community of other agency owners that will hold you accountable for growing beyond yourself, all while supporting your journey to get there? That is exactly what the AGENCY Mastermind is all about. Check it out now. 

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What’s Next?

Now you know how to increase user engagement, what is the next challenge you want to overcome in your agency?

Through my own career and professional life, I have more than likely experienced all if not most of the different struggles you have and can help you with what I have learned. From bad agency clients, developing agency products as well as how you can build authority for your agency.

If you want to grow your agency even further, I have agency growth hacks, the best ways to improve management of your business as well as why building a remote team can be beneficial in the long run.

As well as this, you can learn more about my career as well as tips, tricks and insights by checking out my blogs that cover a wide variety of topics.

I also hear the experience and advice from other successful agency experts in my Ask Swenk series and more of my videos on my Youtube channel.