Do you need a sexy web design for your agency website in order to land 6-figure deals? In this episode of Ask Swenk, we hear about what big clients really want from their agency. We also cover the question of can you build your digital agency around your personal brand?

Want the answer? Yes, you can!

Here’s how.

How a Sexy Web Design Can Land New Deals

{1:13} Jarrett asked: “My team comes from a design heavy background. We typically build beautiful websites and admire companies like Huge & Firstborn. We came from rsq.com and our website is mightyadvertising.com. But I’ve noticed a lot of digital shops like Solar Velocity who have less sexy websites are able to sell six-figure deals. Is there an advantage/disadvantage to building a sexy digital website versus on not-so-sexy website? Are those prospects not concerned with that level of design?”

The biggest issue that can occur with a sexy website design can create the wrong positioning on your website and lead you and your agency into the weeds. You need to position your client as the star in the story you are telling them rather than making yourself the star. Be the Alfred to their Batman and get them where they want to go. Be the guide as no client wants to feel as the sidekick.

{5:03} Charles asked: “Can you build your agency around your personal brand?“

Have More Questions?

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You can find lots of tips, tricks and insights by reading our blogs that cover a wide variety of topics or if videos are more your thing, visit my videos on my Youtube channel!

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