Incentivise Your Creative Team, Improve Sales Processes & Sales Team Model

In episode 37 of #AskSwenk, I answer your questions on how can you bonus and incentivise your creative team, what to do when the prospect is controlling the sales process and expects some “free” work. PLUS, how to structure your agency’s sales team model.

{0:32} Meny asked: “How can we build an incentive program for our creative team members, and what would that look like?”

{3:53} Jared asked: “How do you address prospects who want to control the sales process? We’re talking to someone right now that is putting us through their selection process with very little regard to our process and getting the information we need to put together a proposal. Normally I would go through their motions, but some of the questions they’re asking are very tactical and would almost cross over into the ‘working for free’ zone.”

{6:22} Jack asked: “Selling has always come naturally to me. I know some agencies have the CEO do ALL the sales, but I don’t think that’s as scalable as having Account Managers who can sell. What’s the best business model for a sales team:

• The hunter/farmer model?
• Does the account manager do both models?
• The CEO does all the sales, hands off to account manager?”

Related:  http://jasonswenk.com/askswenk-ep-38

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Now that we have covered incentivising your creative team, dealing with difficult prospects and the best sales team model structure for your agency, there may be other business struggles you need to focus on. Don’t worry, I have all you need to get through these obstacles.

No matter what you need advice on, I have more than likely covered it. From topics such as handling a recession to ways of using your social media community to expand your brand awareness. Or maybe you want to know the four phases of growth within your agency and want extra help in easing through agency growing pains? I have all the information you need to help you through it.

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