How Do You Respond to Small Client Requests?

What do you do if you are faced with small client requests that you don’t really want to do? In this episode of Ask Swenk, I break it down for you.

Welcome to Episode #3 of #AskSwenk and let’s get right into it with our main question!

Q: I have a question about serving clients’ ancillary needs. One of our SEM retainer clients asked about designing a small ad. This is the second request like this they’ve made in a week. We declined to help with the first because the deadline was shorter than we could commit to. In general, this work isn’t particularly profitable (2-4 hour project, make a couple hundred bucks if we’re lucky).

Plus, it can distract us from the 40 important project commitments we’ve already made… but I worry about customer service; if we’re not available to do a dinky ad like this, maybe we don’t get asked to do bigger things. We’re far from beating on our clients doors asking about additional needs and the services we could provide to meet those needs. How would you handle this?

If you have a question about growing your agency, send it to me at jasonswenk.com/askswenk.

What’s Next?

I hope you found this week’s episode helpful and it benefits your business. However, if there are other struggles you are experiencing in your agency, I can help you get through all of it.

I can give you advice on how to recognise new client opportunities to the different ways of building authority to improve your agency.

If you are having issues with growing your agency, I’ve the different phases of growth within your agency and how performance based pricing can be the best pricing strategy for your business as well as the three questions you need to ask yourself to sell more!

Learn all about my career and different experiences as well as lots of tips, tricks and insights by checking out my blogs that cover a wide variety of topics.

Check out more from my Ask Swenk series and more of my videos on my Youtube channel. There you will find advice from myself and other agency experts.