How Can Your Agency Survive and Thrive in Difficult Times?

By Jason Swenk on February 10, 2021

Worried about your agency’s future? Do you second guess every decision you make? There’s no doubt, things are uncertain right now. But what if you took this moment to focus on the opportunities available right now, instead of the challenges that could get in your way?

In this episode, we’ll cover:

  • 3 tips to help your agency survive adversity.
  • Why you should build relationships with fellow agency owners.
  • Can your agency grow during an economic downturn?

Today I sat down for an informative chat with Rudy Fernandez, CEO of Creative Outhouse. Rudy started his agency in October 2001, right after 9/11. Less than 10 years later, Rudy faced another challenge, the death of his partner during an economic crisis. And now, Covid-19. He’s here to talk about how his agency has survived when many people would have given up and what you can do right now to protect your agency’s future.

3 Tips to Help Your Agency Survive Adversity

Rudy has seen his share of adversity over the past 20+ years. But through every twist and turn, Rudy has managed to push through and grow his agency into what it is today. So what’s his secret?

  1. Just keep moving: When life hits you in the face, sometimes the only thing you can do is just keep moving. Rudy says this is how he survived the death of his partner in 2009. Focus on what you know you are supposed to do and what you can do. Think about the clients you serve and why they hired you. Above all, keep making the calls and getting out there.
  2. Celebrate the little wins. When you’re dealing with adversity, the big wins can feel few and far between. When things get tough, don’t forget to recognize the simple things. Did you have a great phone call? Connect with a potential prospect? These little wins can build momentum and push you to keep going.
  3. Surround yourself with the right people. None of us make good decisions when we let our emotions lead the way. But when you’re going through something, it’s hard to separate yourself from what is going on. This is why it’s important to work with people who aren’t afraid to tell you the truth.

Online Training for Digital Agencies

Why You Should Build Relationships with Fellow Agency Owners

When I first started my agency, I had the mindset of ‘seek and destroy.’ If I won, that meant somebody else had to lose. But this isn’t how it has to be or how it should be. In fact, your fellow agency owners can be some of your biggest allies, mentors, and friends. Other agency owners have the same unique perspective and it benefits you to build those relationships, not destroy them. Rudy says the agency owner community is a unique one that is always looking out for one another. Sometimes we compete for a client, but ultimately we want to see each other do well.

Rudy and I agree, we’re all in this together. If you’re facing a challenging time, chances are, one of us has been there. Learn from the mistakes of others. I’ve grown so much by working with those around me. Create those win-wins and build your network. When you do, they’ll be another person there to support you when you need it.

Can Your Agency Grow In An Economic Downturn?

Believe it or not, you can grow your agency during an economic downturn or challenge. Now is the perfect time to self-reflect and evaluate your agency.

Your number one client should always be yourself. Figure out the stuff you like to do (and the stuff you don’t). Take a close look at your vision. Are you working with the type of clients you want to and doing what you love? Do you have a clear vision? Your vision is the foundation of everything and yet it is a step so many of us skip.

If you expect to have any sort of longevity as an agency owner, inevitably you will face adversity.  When that happens, challenge yourself to do what you love and focus on the wins, big and small. When you do so, you’ll find it easier to keep moving forward, and not just survive, but thrive.

Would you like a 90% close rate on the deals you want?

It took my agency years to develop a solid foot in the door offer that converted at a high rate. And, Ian has spent the last 10 years developing his too. That’s why we decided to collaborate and create the FITD framework to share with other agency owners.

If you want to learn more check out You can discover the exact framework that Ian and I created so you can be successful. Close deals faster, stop giving away strategy for free and win the deals you want. When you have the right framework, you will find your sales process is scalable. You can even step away from sales and so you can spend your time working on the best.

Would You Like To Get Access To A Proven Agency Framework For Growing Your Agency?