Stop Throwing Up In Email & Do Sideways Emailing

By Jason Swenk on October 18, 2013

email marketingMost people have no clue how to use email for marketing and selling.  Their idea is to throw up on the audience by telling them everything in one long email and people get overwhelmed by all the noise. They never consider the benefits of sideways emailing.

There is a real opportunity to make it work but you have to think differently. [ctt title=”I approach email by taking everything I want the audience to know and breaking up the content into a series of emails I call SIDEWAYS EMAILING.” tweet=”Take everything I want them to know & break it up into SIDEWAYS EMAILING via @jswenk” coverup=”k2c6u”]

Sideways Emailing and How it Will Improve Your Email Marketing

By doing this, you can start to create an automated email schedule to go out to your audience over time. Two great programs out there are Pardot and SilverPop that can automate your emails.

An example of SIDEWAYS EMAILING could be:

  • Email #1 – Ask them a question and get a conversation going.
  • Email #2 – Provide them value to a common problem they have.
  • Email #3 – Provide them more value to another common problem.
  • Email #4 – Tell them you can help them.
  • Email #5 – Make them an offer that can help them.

This formula has worked for me many times and will work for your clients too. What are other email strategies that have worked for you?  Comment here and tell me what works and what doesn’t!

Become a Better Agency Owner

So we have just covered how you can improve your email marketing through the sideways emailing angle but what are the other business struggles you need to focus on for your agency? Don’t worry, I have all you need to get through these obstacles.

No matter what you need advice on, I have more than likely covered it. From topics such as how a poor website design can affect your leads to how your agency can cope while you work through a recession. Or maybe you want to know the four phases of growth within your agency and want extra help in easing through agency growing pains? I have all the information you need to help you through it.

You can learn more about my life and business experience as well as lots of tips, tricks and insights by check out my blogs that cover a wide variety of topics.

And if videos are more your thing, i’ve got you covered! Check out more from my Ask Swenk series and more of my videos on my Youtube channel. There you will find advice from myself and other agency experts.

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