Considering Becoming a Virtual or Remote Digital Agency?

By Jason Swenk on May 29, 2019

Have you ever considered running a fully remote digital agency? Wondering the pros and cons of leading a virtual team? Like anything else, there are pluses and minuses — and it can be hard to know if it’s the right choice for you. One agency owner decided to ditch the office space in favor of running a remote business and she’s not one bit sorry.

In today’s episode, we’ll cover:

  • Working on the agency vs. working in it.
  • 3 reasons to ditch your office space.
  • #1 way to inspire remote agency teams.

Today, I talked with Jordan Lacenski — Chief Innovation Officer and the main boss at BrandBoss Creative. Jordan is also the Co-Founder of SheWolf Collaborative, an online association for high-achieving women. Here’s the crazy thing… she just recently ditched her office space to work from her home and she hasn’t looked back.

Working On the Agency vs. Working In It

Being an agency owner can feel like a circus. You have to juggle clients’ brands and marketing as well as your agency brand and marketing. So, how much time should you devote to your clients and how much should you devote to your agency?

If you’re the founder, almost all of your time should be spent on your agency. Here’s why…

You can hire people to handle the projects and clients. You can find someone to do taxes and finances. And, you can even have someone build killer processes for delivery. But, what you can’t hire for is someone to define your brand. As CEO, you should spend your time working on your agency and not in it. In fact, you have 5 specific roles as CEO and setting the vision is #1 on the list!

3 Reasons to Ditch Your Office Space

Jordan has jumped the growing trend of agencies who are ditching the office space for an entirely remote agency. It may sound crazy but, it can work. While it’s not for everyone and there are circumstances where it won’t work, there’s never been an easier time to work remotely.

I had office space for my agency, which housed over 100 employees. But if I had to do it over again, I’d do a hybrid model with office space and work-from-home opportunities to offer my team a better work/life balance.

Jordan gave us 3 reasons she ditched her office space:

  1. No more rent. Why add to your overhead by paying rent?  You can help your profits margin by ditching your rent payment. This is especially helpful in cities like NYC where rent and the cost of living is astronomical. If your entire team works from home, you’ll save on the fixed costs associated with having an office. And your employes will probably thank you for it 🙂
  2. Avoid traffic. In some cities, getting to work is its own nightmare. It can swallow up a few hours of your day. Those are hours you or your team could be working. Going remote means more billable hours in the day for you and your team.
  3. Hire anyone. Having a physical location limits who you can hire to a specific geographic area. You are constrained by hiring local or someone willing to relocate. With a remote team, you can hire anyone from anywhere, which gives you a huge advantage over brick-and-mortar agencies.

It can be really, really great but, there’s one massive con…

Interaction among remote teams is very limited. This can lead to issues with agency culture, team bonding, and even branding. Plus, it can make agency team management a little more tricky.

#1 Way to Inspire Remote Agency Teams

Finding ways to inspire a remote team can be tough, right? Regular video chat meetings are a must, but it really isn’t the same as having them in the office. Daily engagement with one another builds camaraderie …video chats are great for getting the work done, but most people are multitasking or focused on other things. What can you do?

Have a few in-person meetings every year ~ quarterly or even semi-quarterly. But, you should try to get your entire team gathered into a physical location. This will help the team bond, spread some of your culture around, and create a better remote culture.

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