How to Lead a Team That Gets Your Agency to the Next Level - Smart Agency Masterclass: Podcast for Digital Marketing Agencies

How to Lead a Team That Gets Your Agency to the Next Level

By Jason Swenk on August 23, 2017

How can you build, manage, and lead a team to take your agency to the next level? It’s much more than just filling seats with talent. Learn ways you can help your team share in the agency’s goals and inspire them to achieve great work.

In this post, we’ll cover:

  • 2 secrets to creating a better team.
  • How often you should meet with your team.
  • Ways to inspire your team.

Today’s guest is Marcus Murphy, Director of Monetization at DigitalMarketer. He manages all client-facing teams, including: Sales, Service, Success, Account Management, Business Development, and Partners. So, he’s gotten really good at creating and inspiring large teams. Marcus shares with us his best tips to building and managing an amazing team to take your agency to the next level.

2 Secrets to Creating a Better Team

#1  Share the Mission

Communicating the mission statement can be a super way of motivating your team. It helps them understand the big picture and keep everyone on the same page. When your teams realizes the common goal and buys into why they’re doing what they’re doing it encourages a better team environment.

Communicating the mission is just as important as measuring it. Be sure your company mission is measurable so your team can celebrate accomplishments together. For example, DigitalMarketer’s mission is to double the size of 10,000 businesses by the year 2020. The progress on this goal is totally measurable and the team can feel pride as they work closer toward the common goal.

#2  Hire on Core Values

You don’t want to hire a bunch of mini-you’s. In fact, you should to hire people smarter than you to fill in your weaknesses and things you hate doing. However, you should hire full of people with similar beliefs. When your team shares the same moral and ethic code, they’re able to work more cohesively, which inspires better work output.

One of DigitalMarketers core values is “to pursue growth and learning everyday.” That means every person goes through every training. They provide paid lunch and learns, buy books for their team whenever requested, and generally support any type of further education.

How Often Should You Meet with Your Team?

Marcus holds a standing Monday morning meeting with his teams. He avoids the rah-rah, pep rally stuff and uses that time to focus on the week ahead and look back on the month. In order to set the right tone, he starts the meeting by going around the room and asking a few people what they’re thankful. He says this begins the meeting on a positive note and eliminates a sense of entitlement. As Tony Robbins says, “Trade expectations for appreciation.”

Ways to Inspire Your Team

A lot of businesses have a bonus system tied to performance, but consider an award system that encourages hard work or is tied to your core values.

Marcus says as his teams grew it he felt it was important to start an award system. He has been inspired by the movie The Quest for a Go Getter, which is about a man who must go through hoops to deliver a blue vase. The point of the story is how the man overcomes challenges and goes above and beyond to achieve success while maintaining his integrity. So, Marcus’s teams have The Blue Vase Award – teammates nominate others by emailing their story on why someone deserves the award. He’s noticed that by having his teams nominate their coworkers, there’s been a shift in appreciation for the hard work of others. The monthly winner receives $100 cash and ownership of the blue vase for a month 🙂

Other team motivators include: plank competitions, 5 minute trivia breaks, and employee score board displays around the office. Marcus has discovered these types of healthy competitions have been good for unifying the team and increasing productivity overall.

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