Is your goal to be a leader for your business like Steve Jobs? Steve Jobs was a great presenter and communicator and when it comes to business, you need those qualities to influence your clients.

Steve always started with the BIG PICTURE rather than the details. When he announced the iPhone, he stated, “We are reinventing the phone.” That grabbed our attention and made us curious. If he started with the details, the message would have been, “Apple created a great smartphone that is easy to use and is also an iPod.” Boring!

If you think about every presentation he gave, he focused on three elements. He informed, educated and entertained. He knew the problems his customer were having and sold the benefit of the solution by focusing on these three elements.

One of the great take aways that I learned from watching all of his keynotes, was how he brought numbers to life. Rather than coming out and stating the specs of the iPod and all the details, he simply stated, “1,000 songs in your pocket.” That is very powerful since that gets us to relate to the numbers. He also knew how to use great imagery to get his point across. When the MacBook Air came out, he used the visual of a MacBook fitting inside of an envelope and used the text, the World’s Thinnest Laptop.

Everyone Needs to Sell Like Steve Jobs

Steve Jobs believed in selling solutions. He knew that people didn’t buy from him because they cared about Apple or him. They bought from him because they care about themselves. He focused on selling them a solution that got his customer to their desired end result.

The next time you are presenting, think about how Steve Jobs would sell to your customer.

How Can I Help You?

I hope you found this beneficial and it helps you bring out your inner Steve Jobs and reach your goals that you see for your digital agency.

If you have more questions, I can help. Whether you have been an agency owner for some time or have just taken the leap and started a new agency, I have covered topics including bringing in big clients for your agency to reasons you should sell your agency.

You can check out all my tips, tricks and everything you need to know in my blogs. I have covered a wide variety of topics as well as answering your questions in more from my Ask Swenk series.

Are videos more your thing?  You can check out my Ask Swenk series and more of my videos on my Youtube channel for advice from myself and other agency experts.