Hung Up on Marketing Your Own Agency…. #AskSwenk EP59

By Jason Swenk on January 10, 2017

Do you have a hard time marketing your marketing agency because you’re too close to it? Do you question your own branding and creative, even though you do a killer job of it for your clients? You’re not alone.

Here’s how you can step outside of your business, market to the right clients and really crush it in sales!

{1:07) Rob asked: “I’m really struggling with marketing my own agency. We are crushing it with clients but when it comes to marketing my company we get smashed in the face by a huge wall.

I’ve started the process again looking to re-design my website, create e-books and automate emails but then I get to a point where I’ve got a finished design and I start to doubt everything before finally hating it.

I’m now considering outsourcing it to a close friend with their own agency in another town… Any thoughts on overcoming this?”

Marketing Your Own Marketing Agency

First and foremost, don’t create e-books.

It’s hard to look at your agency outside the box of your marketing agency but one step that can help you with promoting your business it to take a good, hard look at your audience. Knowing your audience and understanding what they want, you can create a list of what they want, what problems they are facing and then think of what they want most/biggest challenge makes them feel.

Don’t position yourself as the star in someone else’s story in your marketing because if your visitor feels like a sidekick to your Batman, they aren’t going to feel important. Always position your client as the star and turn the focus on them.

Demonstrate your methodology to your audience and how you will walk them through it. It shows your prospect that you have a plan on how you can give them what they want and to provide a solution to their problems. This will help take your agency to the next level.

You find more of my Ask Swenk series by clicking here or why not visit my Youtube channel for more of the series and lots more videos that can help you as an agency owner improve your business.

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