Transitioning Yourself from Agency Owner to Agency CEO…. #AskSwenk ep 58
How to fire yourself from a key role in the business and transition from Agency Owner to Agency CEO. You built your business on skill and passion. You’re the best at a certain aspect of it and giving that up can be really difficult. I can totally relate! Here’s how to say ‘yes’ to the right things and ‘no’ to the wrong things so you can scale.
Lisa asked: “In the Agency Playbook, I watched the video on leadership where you outline the roles of an agency owner. Creative direction was not on that list.
Here’s the thing — and I’m not being arrogant — but my company has grown because I’m best at being creative. I’ve experimented with backing off on smaller projects. But it’s obvious the projects I work on are more creative and innovative than the ones I don’t touch.
My question is, how do I successfully back out of the Creative Director role and shift into the (boring but important) role of a CEO? Or should I stay in the Creative Director role since my agency relies on my talent for it’s success?”