Transitioning Yourself from Agency Owner to Agency CEO | #AskSwenk
How to fire yourself from a key role in the business and transition from Agency Owner to Agency CEO. You built your business on skill and passion. You’re the best at a certain aspect of it and giving that up can be really difficult. I can totally relate! Here’s how to say ‘yes’ to the right things and ‘no’ to the wrong things so you can scale.
Lisa asked: “In the Agency Playbook, I watched the video on leadership where you outline the roles of an agency owner. Creative direction was not on that list.
Here’s the thing — and I’m not being arrogant — but my company has grown because I’m best at being creative. I’ve experimented with backing off on smaller projects. But it’s obvious the projects I work on are more creative and innovative than the ones I don’t touch.
My question is, how do I successfully back out of the Creative Director role and shift into the (boring but important) role of a CEO? Or should I stay in the Creative Director role since my agency relies on my talent for it’s success?”
I relate to this question as in the beginning, I was always the most creative person. It’s challenging for a client to tell you what they want until they see it but this isn’t scalable. To fix this, you need to set up a process and document the process from the beginning of a project for your team to follow along.
You should figure out a system if you are going to continue in your role or if not, find the next person you feel will suit the role and find what suits you best.