How Do You Scale Facebook Ads Once You Have Some Success? | Ep #77

By Jason Swenk on August 27, 2015

How Do You Scale Facebook Ads Once You Have Some Success?

There are different ways to improve your Facebook marketing to increase your audience reach and brand awareness. Some agency owners aren’t aware of the correct way to scale Facebook ads to reach these potential leads and are ultimately damaging their marketing efforts. I explain how you can scale Facebook ads for your agency once you have started to gain some success.

There are 3 types of scaling you can do to increase your reach of your Facebook marketing. Most people are scaling their ads the wrong way which will hurt their results. Discover the right way to scale your ads.

Tier 1 Scaling

  1. Duplicate the ad set and trying increasing the budget on the duplicate ad set. Don’t just increase the budget of the ad set that is working.
  2. I determine what I should budget per ad set by how big the audience is. Audience usually support about $10/day per 10,000 in the audience.

Tier 2 Scaling

  1. Upload your subscribers as custom audiences, then create look alike audiences (Test with winning ads)
  2. Upload your buyers as custom audiences, then create look alike audiences. (Test with winning ads.)
  3. Create look alike audiences from conversion pixels (Do not create until you have 1000 conversions)
  4. Install a retargeting pixel on all pages including your funnel, then create a look alike based on the retargeting pixel. (Do not create until you have 1000 conversions.)
  5. Repeat the process with different countries.

 Tier 3 Scaling

  1. Take your winning campaign that is a Website conversion goal, and create a Website click campaign to the look a like audiences
  2. Do the same thing to the other types of campaigns, and test.

Want to go deeper into Facebook marketing, as well as lead generation? You need to check out the 5 systems I use for generating over 25+ leads a day.

Take Your Agency to the Next Level

I have shared with you how to scale your Facebook ads and reach potential leads you need to take it to the next level but this may not be the only struggles you need to focus on. Don’t worry, I have all you need to get through these obstacles.

No matter what you need advice on, I have more than likely covered it. From topics such as handling a recession to ways of using your social media community to expand your brand awareness. Or maybe you want to know the four phases of growth within your agency and want extra help in easing through agency growing pains? I have all the information you need to help you through it.

You can learn more about my life and my experience as well as lots of tips, tricks and insights by reading my blogs that cover a wide variety of topics.

If videos are more your thing, don’t worry, i’ve got you covered! You can check out more from my Ask Swenk series and more of my videos on my YouTube channel. There you will find advice from myself and other agency experts.

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