Are Your Agency Operations Hindering Growth?

By Jason Swenk on October 16, 2019

Have you been using the same set of agency operations for years? When’s the last time you updated your SOP’s? Old, tired processes could be hindering agency growth. If you’re feeling stuck it could be an Operations issue. Sales and marketing can get you clients, but stellar operations is what sets you apart – or not. Don’t focus on leads; focus on processes. That’s the secret to rapid growth.

In this episode, we’ll cover:

  • How to scale with better agency operations.
  • How to level-up your agency every year.
  • Stop being scared to scale your agency.

Today, I talked with Clint Cobia who is the COO of 98 Buck Social — a social media management agency. Clint is an ops man at his core. Over the past few years, his agency has exploded due to his focus on creating the right processes and breeding superior Ops practices. He’s on the show to share ways to do better with Ops so you can grow your agency.

How to Scale With Better Agency Operations

Scaling up is all about hiring, firing, and processes. Those processes define your agency. If you can’t produce repeatable work, you’re working 10x as hard for half the return.

Ask yourself these questions:

  • Do my employees know what do to every day when they get to work?
  • Do I use time as a measure of success or processes?
  • Does everybody in the agency know their roles in the bigger scheme?
  • Is my creative side and sales side systematic?

Clint says if the answer to any of those is no, you have a problem! So, hire an Ops Manager or start developing some in-house processes. Use your Ops to create an unfair advantage over the competition because it’s not going to create itself.

How to Level-Up Your Agency Every Year

Having an agency with 10 employees is vastly different than having one with 20. Agencies have levels. These levels aren’t set in stone, but you can pretty much guarantee that if you’re growing at a healthy pace, you’re going to level up at least once a year. You can’t use the same processes with a team of 20 that you used with 10 employees.

The key is to completely strip everything down and reinvent your processes annually. It may sound like a pain, but it saves time and stress in the long run.

Stop Being Scared to Scale Your Agency

Agency owners are notoriously hungry. We want to grow bigger, faster and more aggressively. But we’re also notoriously scared of growth. Don’t believe me? Let me ask you a question — do you know what’s holding you back? Clint believes most of us do.

Chances are, you do too. You know you need to hire a salesperson. You realize you need better processes. And, you aware you should definitely drop that problem client. Whatever it is — you know it but you haven’t done it yet, have you?

Why? Because you’re scared of growth!

Whether it’s because you’re too comfortable right now or you’re scared growing because the next level is too complicated and risky, something is holding you back. But you shouldn’t be scared…

Growth is really just another word for agency evolution. If you’re doing things right, it’s bound to happen.

I believe growth is a conscious choice. And it is. But so is sitting in limbo. You probably know what needs to be done. You just haven’t done it yet.

Here’s my challenge for all of you today. Get up and go do the thing you know is holding you back. Hire that salesperson, get an Ops Manager, or fire that client. Whatever it is that you’ve been putting off — go do it.

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