Are you struggling to get your team more engaged with their work? Do you find yourself doing work your employees should feel empowered to do? Employee engagement is an often misunderstood and undervalued part of running an agency. But it can make all the difference in your agency’s success.

In today’s episode, we’ll cover:

• Why agency employee engagement is so important.
• 3 Things to do to raise agency employee engagement.
• Why and how you can implement servant leadership.

Today I had the chance to chat with Christopher Creel, author of the new book, Adaptive. The book looks at the traditional workplace hierarchy, and questions, “What would happen if we flipped it all on its head?” Christopher uses chatbots for much of his processes, but many of the strategies we discuss can be implemented into everything you do. Read on to find out what Christopher says is the key to increasing employee engagement.

Why Agency Employee Engagement Is So Important

Employee engagement is something many leaders take for granted. But it’s something agency owners should pay more attention to. Christopher reviewed employee engagement across the board. The results showed that four out of ten employees are disengaged from the organization they work in.

Why is this important? It’s because there is a direct correlation between employee engagement and strategy. When an employee is engaged and feels individually invested in the success of the company, they are more likely to be on board with your strategy and not only share the same goals as you do but also work to help you create strategies to meet those goals. When you have an engaged team, you automatically have a step up on the competition.

3 Things to do to Raise Agency Employee Engagement

So how do you increase employee engagement? We all talk about creating a “team,” but the numbers show, a manager’s actions don’t always represent what they say they want. You have to make an active effort to make your employees feel engaged:

1. Have a clearly defined strategy. Most employees disengage when they don’t see themselves as a part of the agency’s story. Create a clear strategy and share that strategy with your team. If they don’t know what the action plan is, they can’t be engaged.
2. Focus on culture. Most companies say they prioritize culture, but as Christopher points out, often this is nothing more than putting the company’s mission statement on a mouse pad. Culture is what you believe and how you act; and what you put into practice as your agency’s values.
3. Create a culture of empowerment. So many managers have the mindset “this is my turf and I’m not going to let go of it.” That’s not going to empower anyone. You don’t want your employees coming to you with every little task to get your insight. Empowerment is “Hey, here’s our strategy. I know you have the tools to help us get there. Do what it takes.” It’s not delegating, it’s trusting your employees.

Why and How You Can Implement Servant Leadership

What is the servant leadership model? Most companies work on the power leadership model, where there is one boss who tells the rest of the team what to do. The model is flipped upside down with servant leadership. The leadership puts the employees first and is there to support them and do what it takes to find success as a team. How do you get there?

1. 360 Feedback. Your team is not only capable of contributing to your success as an agency, but they can also provide valuable feedback. As a manager, it can be easy to disconnect and not see the whole picture. When you ask your team to provide confidential, anonymous feedback, you’re likely to get a better insight regarding your team’s strengths and weaknesses.
2. Actually do something. Christopher says you actually have to “give a damn.” If you take in the feedback and then ignore what your team has to say, you’re less likely to empower your team and more likely to push them one step closer to the door.

As much as we’d all like to believe we are superheroes that can do it all, the truth is, most of us would be nothing without our team. When your employees are engaged in their work, not only will they be happier, but your agency as a whole will likely find it easier to achieve success.

Want Help Pitching and Winning More New Business?

Imagine a partner who helps you streamline Google Ads, Facebook, and Bing workflows, recommends genius optimizations across platforms, and then brags about the results to your clients for you. What if that partner could also help you grow your agency by making it easier to pitch and take on more clients? In a nutshell, that’s what Wordstream will do for your agency.

And in support of the podcast, Wordstream is offering Smart Agency Masterclass listeners a FREE 14-day trial and complimentary sales-tool add-on. Just check out Wordstream.com/smartagency for more information.