I Will Never Do This in My Digital Agency Again… But Keep Doing These :(

By Jason Swenk on April 28, 2016

Are you a Digital Agency Owner? Do you keep promising yourself you will STOP doing something… Only to find you keep BREAKING that promise?

Things like…

Take the Digital Agency Pledge and Just Say NO…..

I will never force a deal to be done if we are uncertain we can get them results.

I will never take on clients that have an unrealistic budget

I will never take a new client that we don’t put through a pre-determined process.

I will never spend all my time on client work, and no time on our agency marketing.

I will never write the content for the client, just because they are taking forever to get me their content.

I will never sell outside our core services, no matter how easy or tempting it might be.

I will never take on anyone that hasn’t already built a business.

I will never do spec work that is unpaid.

I will never do RFPs, that we haven’t created or have a connection to.

I will never respond to an RFP that says, “Will only respond to RFP requests and interaction through a single, written Q&A opportunity.”

I will never submit a proposal for a project that doesn’t have a budget.

I will never send the proposal to the prospect before we review it with them.

I will never take a project without a signed / digitally accepted proposal and a deposit.

I will never accept payment arrangements when I have reason to believe they can only afford it if the campaign is successful.

I will never do media buying without charging media management fees

I will never do the “quick start” version of a campaign just to get it up and running.

I will never take clients who use the word “just.”  Such as:  “We designed it, we just need you to code it. We built it, we just need you to run the campaigns.

I will never take on a client when they come in immediately complaining about the last agency they worked with.

I will never discount my work.

I will never work with anyone who is the not the final decision-maker.

I will never I play the ukulele naked in the office when I think everyone is gone, even though it feels damn good.

Tell us if you “agree” by commenting and sharing.

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