Smart Agency Masterclass Podcast with Jason Swenk
Bi-weekly interviews, strategy, and advice for building your marketing agency the smart way.
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency
We host some of the smartest minds in business…
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Seth Godin
Best selling Author of Purple Cow, This is Marketing, Linchpin, Permission Marketing
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Gino Wickman
The creator of the Entrepreneurial Operating System (EOS) and author of Traction.
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Mike Michaelowicz
Best-selling author of Profit First and Clock Work
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Amy Porterfield
Renowned online marketing expert and educator
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Jay Baer
Best Selling author of Talk Triggers, Hug Your Haters, and one of the best speakers
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Pat Flynn
The leaders in the podcast space
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Joey Coleman
Recognized for his expertise in customer retention & enhancing client loyalty
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Neil Patel
Founder of CrazyEgg, Kissmetrics, and other multimillion dollar companies
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Dan Martell
Author of Buy Back Your Time. Influential coach in SaaS startups.
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Todd Herman
Coach to Elite pro athletes, leaders, and public figures
Waze Co-Founder, Uri Levine, Falling in Love With The Problem Not the Solution | Ep #691
What would you do if you sold your agency tomorrow? Are you clear enough on your purpose that you could keep on creating value? Today’s guest is the founder or a beloved app that changed the way people drive nowadays. He eventually sold that company but hasn’t stopped looking for ways to improve people’s lives through his startups. He’ll share what he’s learned from failure, why he was out of the company as soon as he sold, and why you should always look to understand users to create real value. Tune in to learn valuable insights into building successful startups.
Onboarding Employees for Success From Day One with Noel Andrews | Ep #690
Today’s guest believes most business owners disregard the importance of the onboarding process, which can affect a new hire’s chances of success in the agency. He’ll go over the many aspects you should be improving when it comes to properly onboarding a new team member and why you don’t want to waste the time, money, and effort you put into the hiring process by doing a bad job with onboarding. Tune in to learn valuable insights and strategies and how to avoid pitfalls in hiring remote team members.
Pat Flynn on Whether You Should Start a Podcast in 2024. Insights from Smart Passive Income Podcast Host | Ep #689
Is the fear of failure holding you back from taking the first steps to establish your brand? Are you hesitating to start a podcast because you believe it would only be worthwhile if it garners millions of downloads? Our guest today is a true trailblazer in the podcast industry, having successfully built a thriving agency around his initial decision to create a show dedicated to entrepreneurs. Tune in for an insightful conversation on the power of pushing boundaries and the value of trying new things in the ever-evolving world of podcasting and entrepreneurship.
From Zero Employees to Selling the Agency with Simon Cristal | Ep #688
Do you want to sell your agency at some point? Do you know where you want to take your business before you’re ready to search for a partnership? Today’s guest started his agency at just 23 years old and was ready to sell ten years later, when his business was thriving and had a solid position in a coveted niche.
Build the Confidence and Agency Team Needed to Succeed with Torey Azure | Ep #687
Do you trust yourself to lead your agency to success? Does your team follow your lead on the decisions you make to get there? Today’s agency owner has successfully grown his business over the years, gaining more and more trust in his decisions as he accumulated more experience. Although he doesn’t regret past decisions, he realizes he could have retained a majority stake in his company and made it on his own had he trusted himself like he does now. Tune in to learn about his experience in growing his agency and how he built the confidence to succeed.
Let Go to Grow: Hire the Right People & Achieve Work-Life Balance with Brendan Chard | Ep #686
Do you find it challenging to carve out your niche or turn away less-than-ideal prospects, fearing missed opportunities? Today’s guest started his agency as a college student and pivoted to digital services as the internet was barely becoming a thing. One of the biggest shifts and struggles in his journey has been overcoming the fear of tuning down revenue and letting go of the notion that his way was the only approach clients would respond to. Tune in to learn valuable insights on navigating the agency landscape, committing to a niche, and maintaining a thriving business while prioritizing well-being.
Client Retention: How to Reduce Churn with Khushbu Doshi | Ep #685
Are you struggling to keep your clients happy and retain their business? How do you prepare your team to create the best client experience? In today's competitive market, delivering an exceptional client experience is paramount. Our guest today is a true master of client service, leading a team laser-focused on understanding each client's unique needs and proactively crafting tailored solutions that address their pain points head-on. Tune in to learn strategies for client retention and growth in your agency business.
Knowing When to Let Go is the Key to Agency Growth with Suken Shah | Ep #684
Would you say your agency is like your baby? Could you be so emotionally attached to your business that you may be stifling its growth? Today’s guest will share his experience growing an agency and the turning points that allowed him to make real progress in its growth. From learning to communicate his agency's vision in a way that inspired buy-in to the surprising struggle of carving out space for a personal life amidst the chaos of entrepreneurship, his biggest challenge was letting go of the belief that he alone was the driving force behind its success. Tune in to learn his valuable lessons and tips for agency success.
Evolving Your Content Strategy to Adapt and Innovate Using AI with Scott Gillum | Ep #683
As an agency owner, have you explored the possibilities of content creation? Has it proven effective in building an audience or generating leads? Today’s guest is an agency owner who has been writing books and collaborating with different publications for years. However, he finds that, for marketers, content doesn’t really bring a lot of leads. For him, it’s all about the credibility and trust you build through that content. He’ll discuss why content creation nowadays is all about credibility and learning to adapt to leverage new tools. He’ll also share why he chose an agency model that veered away from the more common use of RFPs and how it helped him tap into a well of talent waiting to find a meaningful job. Tune in to hear his thoughts regarding RFPs vs, referrals and the tools you should be leveraging in your content creation.
Avoiding The Revenue Trap: Prioritizing Agency Profit with Robert Berkeley | Ep #682
Are you fed up with the revenue roller coaster? Ready to get off and build an agency business model focused on sustainable profits? Maybe you’ve heard the saying "revenue is vanity and profit is sanity". Our featured guest today experienced significant sustainable growth after breaking free from the “revenue trap”. By shifting the focus from revenue to the bottom line, he saw a remarkable shift, leading to financial stability and long-term sustainability. Tune in to discover how this agency owner navigated through adversity, turned his business around, and expanded his team to more than 700 members.
About the Show
The popular agency podcast has been around since 2014 and covers everything from starting a successful agency to selling your agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, besides the expertise of his guests. He mostly covers topics that help growing agencies scale to the next level.
YOUR HOST
JASON SWENK
Smart Agency Masterclass
Jason is a family man who also happens to have created a couple big marketing agencies, helped thousands of agency owners, and had a big agency exit too.
