So Why Would Apple Give Away Millions of Dollars of Music?

By Jason Swenk on September 10, 2014

lead magnet for generating leadsOn September 9, 2014 Apple launched their new iPhone, Apple Pay, and their new Apple Watch in a great launch event. At the very end of the event, Apple offered U2’s new album, Songs of Innocence to anyone using iTunes, for FREE. But how did they use this as a lead magnet?

What does Apple know about giving away millions of dollars and why you should model it?

U2 is one of the biggest bands in the world and has a huge following. Apple knew that by offering their album on iTunes for free that they could convert a huge amount of new iTunes users. These new users will eventually buy music from iTunes. Apple created an amazing lead magnet offer.

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A lead magnet (opt-in) is anything that a marketer offers a prospective customer in exchange for getting that person’s email address /contact information. If you’re reading this blog,  you probably filled out one of my lead magnets like the “How to get your prospects to tell you their budget 94% of the time.”

So why did you opt-in to mine? My opt-in offers a specific desired result to a specific market.

The best lead magnets are small chunks of valuable information that solves a specific problem for a specific market with a specific result.  Lead magnets give the visitor a chance to raise their hand and tell you that they are a prospect and that it’s ok to market to them. Provide them value over time and they are more likely to become a paying customer.

So what could a lead magnet look like for your company?

Whichever lead magnet you choose to use, make sure it is targeted and solves a specific problem.

If you would like a deeper dive into creating a lead magnet and the funnel that converts, check out my newest program called Generate Leads Everyday.

Imagine how your business would change with an extra 25 leads a week. I can tell you that my 1 -on-1 clients are generating a lot more. How would that change your business? Check out the program now!

How Can I Help You

I hope this provided an insight into the story behind Apple and how they created a strategy that made them a lead magnet.

If you have more questions about how you can improve your agency from ways to get through hard times to the best ways to start an agency or reasons you should sell, I can help you out!

You can check out all my tips, tricks and everything you need to know in my blogs. I have covered a wide variety of topics as well as answering your questions in more from my Ask Swenk series.

Are videos more your thing?  You can check out my AskSwenk series and more of my videos on my Youtube channel for advice from myself and other agency experts.

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