How To Get Media Coverage And Amplify Your Agency Brand - Smart Agency Masterclass: Podcast for Digital Marketing Agencies

How To Get Media Coverage And Amplify Your Agency Brand

By Jason Swenk on June 6, 2018

Wondering how you can get PR and media coverage a for your agency? Afraid your agency isn’t newsworthy? Then it’s time to learn some simple tips to get your agency the media coverage it deserve so you can generate interest and leads organically, plus amplify your brand. Today’s show guest is talking ways to jump-start your agency’s publicity.

In this episode, we’ll cover:

  • 3 tips to achieve media coverage.
  • The #1 thing to do for a media interview.

Today I chatted with Emily Richett, founder and owner of Richett Media. In 2013, Emily left her job as a TV news reporter to start a new venture and naturally leaned towards publicity. Over the past five years her agency has grown from a solo act, to now 5 full time employees. Emily shares some great advice on working with different media outlets and how to start getting your agency in the news.

3 Tips To Achieve Media Coverage

Your agency is newsworthy, even if you don’t think so. There are always ways to be newsworthy if you understands what the media outlets are targeting, what they care about and the natural ebb and flow of the news cycle. Emily shared 3 big tips for getting noticed by the media:

  1. Make it easy for the media to want to cover your story.
    • The media is going to cover seasonal and holiday trends, based on their annual calendar. If you can connect the dots for them and align with a season or time-sensitive current trend you’re more likely to get noticed.
    • Create the hook for the media. Often times reporters are too busy, so if you do some of the leg work for them it’s a much easier sell.
  2. Tie into what the media outlet’s viewers care about.
    • People care about people (not businesses) and their impact on society.
    • Outline how your agency is making an impact, whether on a local or national level.
  3. Utilize social media as a media lead generation tool.
    • On Twitter search #journalrequest, where journalists request information and quotes for stories.
    • On LinkedIn, use Dux Soup as a lead generation tool to leverage for media lead generation.
    • Check out other resources, like H.A.R.O. (“Help a Reporter Out”)

The #1 Thing To Do For a Media Interview

Prepare in advance!

You want to leverage this media opportunity, so you MUST do your homework in order to make your media coverage great.

  • See if  you can find out what questions they will ask. A great way to do this is to study past interviews.
  • Create a list of questions you want to be asked in order to touch on the important topics; provide the list to the media outlet.
  • If your agency will be in print, provide professional pictures and /or headshots.
  • If you agency will be on TV, shoot a hi-res B-roll and provide it.

Remember to be yourself. Find your agency’s voice.

Fifty-percent of a great PR opportunity is getting the press. The other 50% is leveraging the media exposure.Click To Tweet

You want to leverage the heck of your media exposure. That means, always have a call to action. Make sure the viewers can easily find your agency and/or learn more. (Kind of like my “Swenk.It” page… it’s catchy to drop in at the end of the interviews I do, and it’s easy for listeners to remember.)

For Emily’s free entrepreneur’s publicity guide, click here.

 

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