Why You Need to Generate Content to Generate Leads

By Jason Swenk on August 26, 2020

Are you looking for an efficient way to attract more leads? Do you want to get to a place where you can pick and choose your clients? Content is a great way to generate leads with your ideal clients. When you generate the right content you will find the perfect prospects seek you out.

In today’s episode, we’ll cover:

  • #1 way to increase organic traffic.
  • How to get over your content creation fears.
  • How to create more content right now.

Today I sat down for a really fun chat with Jason Sirotin, co-founder of Brain Bytes Creative, a digital marketing agency. Jason spends a lot of his time creating fun, highly-opinionated content. He’s here to discuss the value of content for digital agencies and how you can use content to see results right away.

#1 Way to Increase Organic Traffic

As agency owners, we all hope to get to a point where we can pick and choose who we work with. Work becomes more enjoyable when you do what you love for the people and brands you actually want to work with. But often, we limit ourselves to take on projects and clients that aren’t necessarily a good fit because we need to make payroll or pay rent. What if you had more options?

Content is a quick and easy way to increase organic traffic and generate more leads. Plus it helps establish you as a thought leader and trusted authority. It doesn’t matter what type of content you create. You can write blog posts, start a podcast, or create videos on YouTube. The number one thing you need to do is let go of your fear of failure. Sometimes your content will resonate, sometimes it won’t. The key is to just produce.

How to Get Over Your Content Creation Fears

One of the reasons people hesitate to put out content is their fear of judgment by the audience. But Jason says you need to forget about the haters. In fact, he relishes in the negative comments because they promote more conversation. Think of it this way, each comment counts as fresh content. This keeps your page relevant which is good for SEO.

So don’t turn off the comments and don’t be afraid to put your opinion out there. Your words and wisdom will resonate with the right clients.

The real key is to just be genuine and let your personality shine through. That is what will resonate with your ideal clients.

How to Create More Right Now

Sure, there is such a thing as bad content. But we all have to start somewhere. The more you put out there, the better you will get. The number one goal is progress.

Jason says, right now, it’s all about speed. You have to be reactive. If there is a current trend or a popular news topic, get your content out there, and provide guidance or opinion. So what if someone doesn’t agree with what you have to say, maybe they’ll learn something new or see things from a different perspective.

When you create agency content, don’t forget about SEO, but more importantly, don’t forget to think (and write) like a human. Google is designed to give users the best results for their queries. You can help users (i.e. your potential prospects) make a decision by showing them you’re an expert in what you do. And when you find the keyword that resonates with your audience, you’ll see the leads come flooding in.

There is no way to overstate the importance of content, especially in today’s climate. The more you put out there, the more your audience will have the opportunity to view you as an authority. Let down your guard, brush aside the fear, and start creating.

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