How to Grow Your Agency Without Constantly Working In It - Smart Agency Masterclass: Podcast for Digital Marketing Agencies

How to Grow Your Agency Without Constantly Working In It

By Jason Swenk on October 31, 2018

Worried your agency will collapse if you’re not constantly working? Wish you could lead your agency without working 24/7? Feel like you sacrifice too much of your family and free time for your agency? Stop being a prisoner to your agency! This pace isn’t the best way to run your agency. And maybe your agency doesn’t actually need you as much as you think it does.

In this episode, we’ll cover:

  • Why you need to get uncomfortable in order to grow.
  • 2 ways to drop the hustle and grind.
  • #1 most important delegation tip!

Today, I talked to Mike Michalowicz author of six business growth books, including Profit First Book and his latest, titled Clockwork. In this new book, Mike attempts to disrupt the hustle and grind mentality that has taken over modern small businesses, especially marketing agencies. Instead of working 24/7, Mike wants you to work less, get more done, and change your entire work mentality.

Why You Need to Get Uncomfortable

Hustling for the sake of hustle is not the way to grow your business. If you’ve been hustling non-stop for several years and you haven’t gotten anywhere, it’s time to change your strategy. You’ve slumped. Too often, agency owners think if they just work hard enough it’ll pay off. But this hustle hard mentality isn’t going to cause burnout and a sense of defeat.

Mike says you have to get uncomfortable. Put yourself out there and make a change. Hire new employees, delegate more of your responsibilities onto others, try to position employees in ways that disrupt your day-to-day. Even something as simple as trying a new software may be the kick-in-the-butt you need to get out of that constant grind.

There are 5 roles of an agency owner. If you’re doing anything outside of them, consider ways you can delegate, automate or eliminate it. Stop doing things you suck at or don’t enjoy!

2 Ways to Drop the Hustle and Grind

1. Hire owners.

If you’re having trouble getting your agency employees to act like owners and take on the responsibility necessary to help you run your agency, hire people who will. Mike suggested hiring people who had the ambitions of owning an agency one day. Even if it’s just a side gig, having people who understand the mentality it takes to run an agency is critical.

2. You do you.

Stop reading those “10 Lifestyle Habits of Highly Successful People” articles and get in touch with who you are. Agency strategies (and especially lifestyle strategies) aren’t just one size fits all. They have to meld with you and who you are. If you’re not authentic, your agency is going to suffer. So when you hear Gary Vee tell you it’s all about the hustle — maybe it is, but maybe it is. You do you.

Don’t lose yourself in your agency. Don’t be a prisoner to it. Remember, you started the agency to support your life. Not the other way around.

#1 Most Important Delegation Tip

When it comes to delegating employees, Mike has a critical tip. You want to assign the outcome.

Delegate the outcome rather than the specific task. You'll be amazed at how your team responds to this method, and how much freer you feel, too.Click To Tweet

Standard “delegation” usually works like this:

“Jamie, can you go and work on that proposal for me?” This style of delegation, or assigning specific tasks to each employee is worn-out and results in you being stuck answering tons of questions. You end feeling like it’s just easier to do it yourself rather than entertain so many interruptions.

Instead, Mike recommends assigning an outcome instead of delegating a task.

So, instead of saying: “Jamie go work on that stack of proposals.” You should say: “Jamie, can you make sure that those proposals really reflect the value we bring to our clients? You got this!”

You want to turn your employees into decision makers. Give them permission to do their best job and make decisions that benefit the agency. So, if Jamie has another question, tell her to go with her gut and choose the option that best reflects the vision and goals of the agency.

Delegate by the outcome rather than the specific task. You’ll be amazed at how your team responds to this method, and how much freer you feel, too!

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