Ways to Attract the Attention of Bigger Agency Clients - Smart Agency Masterclass: Podcast for Digital Marketing Agencies

Ways to Attract the Attention of Bigger Agency Clients

By Jason Swenk on July 11, 2017

Are you trying to land bigger clients for your agency? It’s hard to communicate value when a lot your agency work invisible to clients. In this episode, discover how you can build better relationships and win bigger clients by stepping up your communication game.

In this episode, we’ll cover:

  • 4 Ways to communicate to win bigger clients.
  • How to avoid feeling like an imposter when you land big clients.

Dylan Baskind is today’s guest on the show. He’s here to share ways agencies can step up their game to land bigger clients. Dylan is the CEO and Co-founder of Qwilr, a software solution for for creating attractive proposals and sales documents. He’s on the show to share ways to notch up your client services and win bigger agency clients.

Dylan spent 8 years in the digital consultancy space growing his business from small, local clients to larger, multinational ones. He found the one consistent pain point was always the time suck of creating impressive proposals. So he created Qwilr as a solution for replacing aggrevating, time consuming cut and paste PDF or Word doc proposals/presentations with interactive and trackable web pages.

4 Ways to Use Communication to Win Bigger Clients

It all comes down to better communication with your existing clients. Dylan says when you put more effort into your existing clients you will start getting noticed by bigger ones. Disclaimer: you cannot rely solely on referrals because they aren’t scalable! However, if you’re giving excellent service to existing clients you will build a reputation… and sometimes small fish know dolphins, and some dolphins know whales.

1. Communicate beyond expectations. Be concise, prompt and polite. When a client asks 3 questions in an email, respond to all 3. Don’t sit on emails too long, be prompt by replying in a timely manner. And keep a friendly but professional tone in all communication.

2. Consider the client’s user experience. Digital agencies spend so much time considering their clients’ customers UX that they sometimes forget about their own users… the client. Little things can really wow your clients in big ways. For example, I’ve seen amazing results just by sending my new new clients a personalized video (using a tool like Covideo).

3. Demonstrate value. A lot of agency work is invisible to the client. However, if you outline the invisible tasks and correlate them to results, the client can connect the dots and have a better appreciation for your work.

4. Eliminate the mystery. Clients tend to view agency’s as a magic box where they put money in, wait awhile and hopefully, eventually get results. Use reporting tools to communicate analytics regularly. Clients can get a better understanding of what and why you do what you do when the see regular updates of the results.

How to Avoid Feeling Like an Imposter

It’s totally normal to feel like an imposter the first time you take on bigger project or bigger client than you’re accustomed to. You feel like you’ve got to fake it until you make it and just pray no one figures you out.

If you’re at the point where you’re ready to jump a rung on the ladder it’s time to step up the quality your communications. You can and bigger clients and increase your agency’s perceived value. Your agency’s reputation rests on your confidence and ability – you DO NOT need to fake it 🙂 Avoid feeling like an imposter by leading conversations and presentations in a more professional manner. Consider your prospects experience and knock it out of the park from day one.

Save time & win more work

Replace your proposals, quotes and presentations with interactive + mobile-friendly webpages that plug into your systems and are as easy to build and reuse as they are beautiful. Check out Qwilr or head to JasonSwenk.com/proposalsoftware. Sign up now for FREE and get 50% your first three months using the code smartagency while upgrading.

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